Marketing Strategy

Make Your Marketing an Experience

Marketing doesn’t just let your customers know what you sell, it answers the when, where, how you sell it and why customers should buy. Having a strategic marketing plan provides and ensures a comprehensive, consistent, systematic experience for your target audiences. In addition to solving a customer’s problems, good marketing allows business owners to measure the results of their investment efforts.

Make Your Marketing an Experience

Marketing doesn’t just let your customers know what you sell, it answers the when, where, how you sell it and why customers should buy. Having a strategic marketing plan provides and ensures a comprehensive, consistent, systematic experience for your target audiences. In addition to solving a customer’s problems, good marketing allows business owners to measure the results of their investment efforts.

Jenny Poff, Marketing Strategy, Erie, Pa

Passion & Vision

Jenny Poff builds creative marketing strategies that help your business stand out against your competition. How does she do it? She launches every new project with a Discovery Session to fully understand the scope of your business goals, your core values, and your inspiration for having a great business. Her marketing strategies are authentic, just like you!

Jenny love’s helping businesses grow through a systematic scaling plan. When you’re looking to reach the next level, she will guide you through the many facets of marketing which include, but not limited to:

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Brand Therapy

Unsure of where to start, what to invest in, who to talk to, and how to talk to them? Outline goals & challenges and build roadmap for smart business growth.

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Strategic Marketing Plan

Our partnership will not only construct a detailed plan, but also manage, execute and maximize your marketing dollars to reach your business growth goals.

Ad Campaigns & Product Launches

Have a special time-sensitive message or launching something new?  We can build your marketing launch plan, craft your messaging, design your materials that spark action, and maximize exposure for the optimal return on investment.

Persona Development & Messaging

Get clear about who is buying and who needs to buy your product or service. We will define their pains and gains to craft specific messaging to showcase that you have the solutions they need. 

Email Automation Campaigns

Do less and make more impact when you empower email technology to do the work for you.

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Content Strategy & Calendars

Define the content your prospects and clients need and want in their news feeds and generate more website visitors.

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Referral Marketing

Learn how marketing can build deeper connections and increase your referral source of business.

Website Strategy

Building or refreshing a website is a complicated and time consuming project. We will manage your website project from start to finish to create a foundation to serve as your marketing headquarters.

Digital Advertising

Need more web traffic and not sure where to start? We’ll help align your marketing dollars with the right digital tools to the right people for the best results.

Helpful Marketing Resources 

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