Making Marketing Symphonies
The foot bone’s connected to the knee bone, the knee bones connected to the hip bone. Do you remember that song? I thought of this song a lot this week as I was digging through a client’s marketing audit.
Advertising should be all interconnected just like your body. Your message and social media should be a similar message to your website, should be a similar message to your email marketing, should be a similar message to your TV commercial, and everything should be in unison with each other. That’s what makes a strong brand cohesive, consistent, powerful, and recognizable.
It takes a lot of coordination, but I like to compare it to conducting and orchestra. Marketing campaigns have many different instruments (marketing channels and pieces) but only one conductor (marketing director) to make sure everyone is following the same sheet music (brand standards & messaging) to have a complete and enjoyable symphony.
Here’s my tip for the week.
Take some time to think about your major marketing instruments. Let’s just start with your website, social media, and email marketing. Are they working together? Are they in sync with each other? Do they have a consistent look? Do they have a consistent tone of voice? What is the call to action in each? Are you able to monitor each ‘instruments’ performance?
Instead of just throwing something out there and seeing what works or just to check it off your to do list, try taking a couple marketing focuses at a time and make sure they’re in unison with each other. Empower your company to create a beautiful symphony!
As always, if you need help digging in, just snag an Engage60 consultation with me.
Engage60 is a heavily packed 60-minute working engagement where we can dig in! The consultation will be an engaging conversation about your business, target audience, growth goals, and how to get there. In the high-energy consultation, we will create a list of marketing ideas inspired by the goals that will deliver you results. Clients love these meetings because it is a one-on-one consultation solely based on creating ideas that will help you reach your business’ goals and providing you with the resources and action steps you need to get it done. Learn more.