Jenny Poff, Marketing Strategist, Erie, Pa

MARKETING AUDIT

Does your business need a marketing health check?

Test your marketing effectiveness to grow your business with a free marketing and brand audit. You will be surprised to see how well you are doing and what new ideas you’ll generate.

Tired of Expensive, Panicked Marketing Attempts?

Now more than ever, you need to commit time to work ON your business and make necessary adjustments to operate and grow efficiently and strategically. Here’s how.

Working ON your business means that you create sacred time to dive in and evaluate how your business is operating, review performance reports, adjust and set new goals to help you refine your business blueprint for strategic and smart growth. You deserve this headspace to ensure that your long-term business vision is on target for success.

Do you experience anxiety when your sales number drops? Most businesses invest in marketing only when they see and feel this decline, and then stop the minute the income starts coming in again. This roller coaster is very expensive and critically damaging to your overall reputation (brand). Did you know that over 47% of business owners do not have a strategic marketing plan*? But they do have a business plan, mostly because they are required to in order to get bank lending to keep their businesses afloat.

When you have and consistently manage a Strategic Marketing Plan, you are strengthening the foundation for your business for continual smart growth. Not only does it keep your investment and efforts consistent, but it keeps you in front of your past, present, and future buyers.

Are you aware that some of today’s best advertising tools like social media and digital ads, take time to build momentum and require constant monitoring to ensure they are generating the best results? The age of throwing an ad out, “You need it, buy it now” to get quick sales are long over. Today’s consumers are much smarter and do more research before finalizing their purchase. Has your business given them all the information they need to close the sale? Having a Strategic Marketing Plan is a proactive investment that ensures you are providing all the different areas of information your customers need as they journey through your sales funnel.

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Meet Jenny

I’m Jenny Poff, Marketing & Brand Strategist, I have over 18 years of helping business owners grow smart. As your out-of-house marketing department and strategic partner, I help you organize, strategize, create, launch, and maintain multi-channel marketing and advertising tools that increased traffic, generate more leads, and increase sales. Allowing you the space to focus on what you do best – operate your business and provide incredible services and products to your customers.

As a born-entrepreneur, I grew up in the pro shop watching my parents own and operate a successful golf course, witnessing first-hand and later experiencing myself, how hard it is to wear all the different hats to maintain a successful business. There is never enough time in the day to wear even more hats, and owners often end up paying the consequences of frenzy marketing attempts that end up doing more harm than good and waste precious marketing money.

That’s one of the reasons why I’ve resurrected my advertising consulting business, Presque Isle Designs, LLC. I care about business owners and help them achieve the American Dream of having a successful business. From small businesses to nonprofits to larger firms – I’m a trusted advisor in directing precious marketing dollars to generate measurable results. I help you communicate why your products and services matter and why they are worth investing in and deliver your brand promise all the way through the sales funnel for long-term strong business relationships. It’s growing smart. + Hire Jenny

Marketing Health Check

Doing a Marketing Audit is a great health check to help you take stock of how your marketing efforts are performing. It’s dedicated time to analyze what has been working, what didn’t, and to devise new strategies to implement that will help your marketing perform better. It takes about 30-45 minutes to complete, but it’s worth it – you’ll give your business the TLC it needs to thrive and grow smart. So, grab your cup of coffee (or favorite cocktail) and get ready to dive in.

There are two ways to complete the Marketing & Brand Audit: ONLINE or DOWNLOAD

You will be surprised by how your answers inspire you with new ideas to improve your marketing efforts, spend your precious marketing budget more wisely, and generate better results to help your business grow smart.

Complete Online

When you have completed the questions, a copy of the answers will be emailed to you.

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Download

To download, complete the form below and receive a PDF of the Audit to complete at your own pace.

If you get stuck and find that you are ready to hire a marketing partner to help your business, schedule a complimentary Meet & Greet with Jenny. This 60-minute interview is a great way to see if Jenny is a fit for your business. Learn more about Jenny and Presque Isle Designs, LLC here.