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What is a Success Brand and why does it matter to your business?

What is a Success Brand and why does it matter to your business?

‘Brand’ isn’t just a logo – it’s how your business is represented, delivered, and experienced by your clients. It’s all the pieces of the business puzzle wrapped into one strong representation – your brand. Your logo is the mark that connects all those pieces together...

7 Big Questions Every Startup Needs to Ask

7 Big Questions Every Startup Needs to Ask

Did you know that the primary factor to having a strong brand to be easily recognized by your prospects, leads and clients - is to keep everything consistent? Often times consistency gets misunderstood by as “boring” and “need to change things up”. Starting a business...

‘Growing Smart’ During Difficult Economic Times

‘Growing Smart’ During Difficult Economic Times

Jennifer Pontzer from the with Erie Times News Career Street program, interviewed Jenny Poff on how she had to pivot her career from Director of Marketing of a leading hospitality firm to back to her freelance advertising agency due to Covid-19. What is the name of...

Brand Names or Generic Products, Which do you buy?

Brand Names or Generic Products, Which do you buy?

We’ve all been there. Standing in the grocery store aisle pondering whether we should buy the brand name or save some money and buy the generic. Same ingredients, same taste, right? Transfer this idea to your business. You want to brand your business with a...

7 Tips to #FightFear as an Entrepreneur

7 Tips to #FightFear as an Entrepreneur

Being a business owner can be rewarding and terrifying. Make time to celebrate your successes and build your first aid kit to fight fear when growing gets tough. I was a guest speaker at Global Entrepreneurship Week at Penn State Behrend and gave my favorite...

Seven Tips to Using Your Marketing Dollars Wisely

Seven Tips to Using Your Marketing Dollars Wisely

How many of you hope next year ushers in the entrepreneurial dream of working less and making more? In a recent poll, I asked small business owners to identify their biggest marketing challenges. The number one answers? TIME and MONEY.   With no clear, visible line...

What’s the Point?

What’s the Point?

You're feeling stressed about your business and immediately assume that you need to increase marketing in a broad sense to hit as many people as possible. But I ask, "What's the point?" You may not have the budget to do a broad brand awareness campaign, and you're...

Brand Consultant Turned Brand Therapist

Brand Consultant Turned Brand Therapist

See how passion inspired Jenny to become a brand consultant and how passion turned her into a brand therapist. Enjoy this Q&A done by Matthew Flowers of Ethos Copywriting – without his words you would not be able to see how Jenny is a secret weapon to business owners.

Maximizing Your Brand for Business Growth

Maximizing Your Brand for Business Growth

Business owners get stuck on where and how to market, and who to market to. The overwhelming tasks on how to encourage prospects to interact with your brand can be more than overwhelming, learn how a Brand Umbrella can help orchestrate consistency.

It’s not wrong, it’s just different.

It’s not wrong, it’s just different.

Whether you live life one way or another, we have to remember - it’s not wrong, it's just different. It’s easy to let differences make us judge others, or make us question our own choices. It’s even easier to let judgments and doubts intimidate feelings of self-doubt....

The Study of People is an Art

The Study of People is an Art

Ever see a career path padfolio? It’s created when you are a senior in high school. I don't remember what it was for or who it was meant for - but it pulled all my entrepreneurship growth and exploration journey into a new perspective. This letter talked about my...

Keeping a balance in the game of independent ownership

Keeping a balance in the game of independent ownership

I have found that running a business is a lot like playing Jenga. I’m sure you’re familiar with the game where you stack wooden rectangular blocks to construct a well-organized, seamless tower. When the tower is first built, it is done in a painstakingly careful way...

Isn’t it Sweet to Get Referrals?

Isn’t it Sweet to Get Referrals?

Get the referrals you deserve by fostering the connections you create with 4 tips to get people talking about your business. The Erie-ality factor. A phenomenon in Erie, Pennsylvania, whereby you cannot step foot in a grocery store, bank, restaurant, or just about...

Being a Creative-preneur is like mixing a Delicious Cocktail

Being a Creative-preneur is like mixing a Delicious Cocktail

Being the owner of an independent creative business—a creative-preneur—in a lot of ways is like mixing up a delicious cocktail. Start with equal parts of ‘creative’ and ‘entrepreneur’. Shaken, not stirred. Poured over motherhood, caregiver, and breadwinner. Voilà!...

Clarity, Catapult and Bulldozer!

Clarity, Catapult and Bulldozer!

What do these words have in common? Clarity – Catapult – Bulldozer September 2012 with HOW Design In June 2012, I was finally able to attend my first HOW Creative Freelancers Conference in Boston. Why did I go? In 2007, my daughter was very sick and I had to quit...

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