I am fortunate enough to be a part of an awesome initiative in Erie to prepare students for...
About Agency Jen
What do you do when nothing is working?
You want your business to be a success. You’ve poured your heart and soul, not to mention, blood sweat and tears into it, but despite all your heroics and best efforts, you’re stressed out and frustrated with your advertising and marketing efforts. Chances are you’re spending a lot of money and not seeing results.
Business in the front, creativity in the back
Agency Jen has one purpose: to help maximize your marketing efforts to grow your business. Part business ninjas, part creative marketing mavens, and part art directors, we look at your entire organization to ensure you have the processes and strategy in place to jenerate success (see what we did there?).
Let’s get your systems together
Using data, analytics and design sensibilities, we dig into your current strategy and uncover what’s working and what’s not. Then we align our innovative marketing strategies with your internal capacities and operations to help your business grow…smart.
“Jenny has the rare and exceptional ability to identify and apply data to decision-making processes. She not only knows how to help businesses clarify goals for their future, but she also knows what data is needed, how to get it, and how to interpret it so the right strategies can be put into place.” – Mary Bula, Director, Erie Together, Erie’s Countywide Collective Impact Movement
Meet Your Maven – Jenny Poff
Equal parts right and left brain, I’m kind of a unicorn. From spreadsheets to sketching, I’m a passionate creative who also loves data. I began my career as a graphic designer, spending years bringing designs to life. But at some point, I fell in love with marketing strategy and noticed that I thought of things most creatives didn’t. I was always asking questions to get a deeper understanding of the project and the client until finally, I realized what I was meant to do.
See Ya Status Quo
Agency Jen is the culmination of my life’s work. And I freakin’ love it! Not only do I get to jenerate ideas (oops, we did it again!), I get to tap into my expert rolodex of creative executioners to build you a virtual creative team — when needed. But wait, there’s more!
From creating multi-channel marketing campaigns to maximizing exposure (especially with small budgets) to completing a competitive landscape so you increase your chances of being recognized and remembered, I live to deconstruct your business so that I can rebuild your marketing to your unique specifications — matching your customers’ needs as well as your internal capacity.
Just Jenny from the Block
Perhaps it was growing up in a family business, but my combination of intuition, compassion and insight has helped me forge relationships for clients that have endured for years. It also inspired me to found the Designer’s Roundtable, a national accountability group for amazing creative entrepreneurs. I’m a sought-after speaker and presenter, have won some awards (if you care about that sort of thing) and love inspiring other women to follow their dreams and start their own businesses.
Jen & Tonic
When I’m not painting or geeking out on strategy, you can find me at home in Erie, PA with my hubs, kids, and pups, likely cheering on their basketball games (the kids, not the pups), balancing work from home, and perhaps escaping to the beaches of Presque Isle.
Marketing Help for Busy Business Owners
Engage60 is a heavily packed 60-minute working engagement where we will dig right into your biggest marketing challenges. Experience a rapid-fire eruption of ideas that are inspired by what you think you need against what is actually needed. We'll dig into your business, who you are serving, and how you are trying to grow. Jenny's brain is on fire at this point, adding up a variety of marketing-boss ideas that will help you reach your goals.
Limited time only, just $250! (normal consultation sessions with Jenny to dig deep and build strategic marketing plans and programs start at $500).
Jen’s Entrepreneur Journal
Here are a few of the projects I’m grateful for working on this year. Thank you to the clients who...
Jennifer Pontzer from the with Erie Times News Career Street program, interviewed Jenny Poff on...
See how passion inspired Jenny to become a brand consultant and how passion turned her into a brand therapist. Enjoy this Q&A done by Matthew Flowers of Ethos Copywriting – without his words you would not be able to see how Jenny is a secret weapon to business owners.
Whether you live life one way or another, we have to remember - it’s not wrong, it's just...
Ever see a career path padfolio? It’s created when you are a senior in high school. I don't...
I have found that running a business is a lot like playing Jenga. I’m sure you’re familiar with...
Being the owner of an independent creative business—a creative-preneur—in a lot of ways is like...
What do these words have in common? Clarity – Catapult – Bulldozer September 2012 with HOW Design...
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